Yeti’s Spring Fling


For their yearly Spring Sale event, Amazon created a TV spot that saw it’s christmas Yeti return from hibernation to embrace the joys of spring as he frolics in a field of flowers.



Sticking to this theme of springtime embracement, we turned Yeti into a hopeless romantic by re-enacting the iconic spinning scene from Titanic with the Amazon box. Shot completely on iPhone, we successfully kept the innocent joy of the TVC, while still feeling native to social media.






Radio
For radio, we find our favourite Yeti fully embracing the return of spring with the help of 40% off at Amazon.
About:
Jeng and Mahalia are a creative duo that couldn’t be more different. Jeng likes swimming in freezing lakes, Mahalia enjoys hot bubble baths. Jeng is a camper, Mahalia is a glamper. Ones from North London, the other South. And yet somehow they managed to join forces, a non-binary asian they/them and cis-gendered black woman, to fight crime (racism) and tick every possible diversity box on a DEI census. It just works.

We also make ads. Jeng does the pictures, Mahalia does both.

Currently:
Amazon XCM EU

Previously:
Wieden+Kennedy
BD Network
Brixton Finishing School


✉️ au.peake@gmail.com
🖋️ linkedin.com/in/mahalia-peake/
🖌️ linkedin.com/in/jengau/

Personal portfolios:
Mahalia | Jeng

©2024 AuPeake