Yeti’s Spring Fling


For their yearly Spring Sale event, Amazon created a TV spot that saw it’s christmas Yeti return from hibernation to embrace the joys of spring as he frolics in a field of flowers.



Social

Sticking to this theme of springtime embracement, we turned Yeti into a hopeless romantic by re-enacting the iconic spinning scene from Titanic with the Amazon box. Shot completely on iPhone, we successfully kept the innocent joy of the TVC, while still feeling native to social media.







Radio

For radio, we find our favourite Yeti fully embracing the return of spring with the help of 40% off at Amazon.
About:
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Currently:
Amazon XCM EU

Previously:
Wieden+Kennedy
BD Network
Brixton Finishing School


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