Black History Month


Engine London wanted to highlight young black excellence by turning Black History Month into Black Future Month.

This was to be the first black history month since the BLM protests, so we decided that the tone of voice needed be bold, unapologetic, and proud: ‘The future’s bright, the future’s black’



The tagline was not only a show of support for the movement, but an acknowledgement that black culture is the driving force of mainstream media, creating trends that the rest of the world jump onto. (It was a big year for hot girl summer)
About:
Jeng and Mahalia are a creative duo that couldn’t be more different. Jeng likes swimming in freezing lakes, Mahalia enjoys hot bubble baths. Jeng is a camper, Mahalia is a glamper. Ones from North London, the other South. And yet somehow they managed to join forces, a non-binary asian they/them and cis-gendered black woman, to fight crime (racism) and tick every possible diversity box on a DEI census. It just works.

We also make ads. Jeng does the pictures, Mahalia does both.

Currently:
Amazon XCM EU

Previously:
Wieden+Kennedy
BD Network
Brixton Finishing School


✉️ au.peake@gmail.com
🖋️ linkedin.com/in/mahalia-peake/
🖌️ linkedin.com/in/jengau/

Personal portfolios:
Mahalia | Jeng

©2024 AuPeake