Embrace Failure


Wieden+Kennedy wanted to bring a ‘Wiedenism’ to life. The answer came to us in the form of pink fluffy letters.

*Wiedenism: Rules that Wieden+Kennedy lives by.





NME and Create Jobs has since commissioned two sets of pink fluffy letters for NME #LifeHacks, an event helping young people kick-start their career in the creative industries.



About:
Jeng and Mahalia are a creative duo that couldn’t be more different. Jeng likes swimming in freezing lakes, Mahalia enjoys hot bubble baths. Jeng is a camper, Mahalia is a glamper. Ones from North London, the other South. And yet somehow they managed to join forces, a non-binary asian they/them and cis-gendered black woman, to fight crime (racism) and tick every possible diversity box on a DEI census. It just works.

We also make ads. Jeng does the pictures, Mahalia does both.

Currently:
Amazon XCM EU

Previously:
Wieden+Kennedy
BD Network
Brixton Finishing School


✉️ au.peake@gmail.com
🖋️ linkedin.com/in/mahalia-peake/
🖌️ linkedin.com/in/jengau/

Personal portfolios:
Mahalia | Jeng

©2024 AuPeake