Embrace Failure
Wieden+Kennedy wanted to bring a ‘Wiedenism’ to life. The answer came to us in the form of pink fluffy letters.
*Wiedenism: Rules that Wieden+Kennedy lives by.
NME and Create Jobs has since commissioned two sets of pink fluffy letters for NME #LifeHacks, an event helping young people kick-start their career in the creative industries.
Work:
The Star Store
Proof of Delivery
Prime Changes Everything
An Ode to the Postman
Black History Month
Black Friday Week
Ceramics
Camp Trans
See it. Be it.
F1
Ooooooh
Embrace Failure
Yet more work:
Musical Lockers
Yeti’s Spring Fling
Press:
Marketing Week
Creative Lives In Progress
Soho House
Cannes Lions
Creative Brief
Little Black Book
The Star Store
Proof of Delivery
Prime Changes Everything
An Ode to the Postman
Black History Month
Black Friday Week
Ceramics
Camp Trans
See it. Be it.
F1
Ooooooh
Embrace Failure
Yet more work:
Musical Lockers
Yeti’s Spring Fling
Press:
Marketing Week
Creative Lives In Progress
Soho House
Cannes Lions
Creative Brief
Little Black Book
About:
Jeng and Mahalia are a creative duo that couldn’t be more different. Jeng likes swimming in freezing lakes, Mahalia enjoys hot bubble baths. Jeng is a camper, Mahalia is a glamper. Ones from North London, the other South. And yet somehow they managed to join forces, a non-binary asian they/them and cis-gendered black woman, to fight crime (racism) and tick every possible diversity box on a DEI census. It just works.
We also make ads. Jeng does the pictures, Mahalia does both.
Currently:
Amazon XCM EU
Previously:
Wieden+Kennedy
BD Network
Brixton Finishing School
✉️ au.peake@gmail.com
🖋️ linkedin.com/in/mahalia-peake/
🖌️ linkedin.com/in/jengau/
Personal portfolios:
Mahalia | Jeng
Jeng and Mahalia are a creative duo that couldn’t be more different. Jeng likes swimming in freezing lakes, Mahalia enjoys hot bubble baths. Jeng is a camper, Mahalia is a glamper. Ones from North London, the other South. And yet somehow they managed to join forces, a non-binary asian they/them and cis-gendered black woman, to fight crime (racism) and tick every possible diversity box on a DEI census. It just works.
We also make ads. Jeng does the pictures, Mahalia does both.
Currently:
Amazon XCM EU
Previously:
Wieden+Kennedy
BD Network
Brixton Finishing School
✉️ au.peake@gmail.com
🖋️ linkedin.com/in/mahalia-peake/
🖌️ linkedin.com/in/jengau/
Personal portfolios:
Mahalia | Jeng
©2025 AuPeake