The Star Store


Amazon created the Star Store in response to people shopping less frequently but more consciously due to the cost of living crisis. For the launch of the new site, we showed customers that low prices doesn’t have to mean low quality by utilising a shoppers most trusted tool, star ratings.







Radio

Carrying the star motif over into radio, we used provocative music and copy to romanticise the customer experience of falling in love with their product.







Case Study

There were so many moving parts to this campaign, and its evolving nature meant that each iteration could be updated and improved based on data learnings and trends.

In total, we produced 288 assets which went live in 5 locales across Europe, leading to 5 million visitors to the site in the first month [hooray!]
About:
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.


Currently:
Amazon XCM EU

Previously:
Wieden+Kennedy
BD Network
Brixton Finishing School


✉️ au.peake@gmail.com
🖋️ linkedin.com/in/mahalia-peake/
🖌️ linkedin.com/in/jengau/

Personal portfolios:

©2024 AuPeake