Prime Changes Everything


For the launch of ‘Prime Changes Everything’, we challenged audiences expectations by flipping the script on classic viral memes that the internet grew up with, using Prime as the catalyst.



Pigs may not be able to fly, but this cat sure can... (badum-tss!)



Creative: Mahalia Peake, Jeng Au, Javed Jasani, Tessa Noble
Creative Director: Bjorn Conradi
Director/VFX: Dan Packer, Chris Bristow, Modern Logic LA
Production: Formidable, Lord Danger


About:
Jeng and Mahalia are a creative duo that couldn’t be more different. Jeng likes swimming in freezing lakes, Mahalia enjoys hot bubble baths. Jeng is a camper, Mahalia is a glamper. Ones from North London, the other South. And yet somehow they managed to join forces, a non-binary asian they/them and cis-gendered black woman, to fight crime (racism) and tick every possible diversity box on a DEI census. It just works.

We also make ads. Jeng does the pictures, Mahalia does both.

Currently:
Amazon XCM EU

Previously:
Wieden+Kennedy
BD Network
Brixton Finishing School


✉️ au.peake@gmail.com
🖋️ linkedin.com/in/mahalia-peake/
🖌️ linkedin.com/in/jengau/

Personal portfolios:
Mahalia | Jeng

©2024 AuPeake