Proof of Delivery


For it’s members exclusive Prime Day event, Amazon wanted Prime members to ‘Feel like a big deal’. 


To do this,  we created a social campaign that took the universally humbling experience of having your picture taken for ‘proof of delivery’, and transformed it into an opportunity for our customers to act like a big deal.




Amplification
We collaborated with the Amazon influencer team to recreate the ad using popular content creators to further extend audience reach. This received positive public feedback and audience engagement on their social media pages.




Creative: Mahalia Peake, Jeng Au
Creative Director: Emilio Pastore
Director: Stephen Pipe
Production: Tantrum
About:
Jeng and Mahalia are a creative duo that couldn’t be more different. Jeng likes swimming in freezing lakes, Mahalia enjoys hot bubble baths. Jeng is a camper, Mahalia is a glamper. Ones from North London, the other South. And yet somehow they managed to join forces, a non-binary asian they/them and cis-gendered black woman, to fight crime (racism) and tick every possible diversity box on a DEI census. It just works.

We also make ads. Jeng does the pictures, Mahalia does both.

Currently:
Amazon XCM EU

Previously:
Wieden+Kennedy
BD Network
Brixton Finishing School


✉️ au.peake@gmail.com
🖋️ linkedin.com/in/mahalia-peake/
🖌️ linkedin.com/in/jengau/

Personal portfolios:
Mahalia | Jeng

©2024 AuPeake