Savvy Saver’s Playbook


In light of the cost of living crisis, Amazon wanted to communicate their unique, everyday saving programmes to customers. Our solution was to create a ‘saving’s playbook’ where customers can go to find all of the saving programmes in one place.





Considering Amazon’s position in the public eye, it was important to sound helpful rather than patronising. Success hinged on communicating the programmes with warmth, simplicity, and collaboration.
About:
Jeng and Mahalia are a creative duo that couldn’t be more different. Jeng likes swimming in freezing lakes, Mahalia enjoys hot bubble baths. Jeng is a camper, Mahalia is a glamper. Ones from North London, the other South. And yet somehow they managed to join forces, a non-binary asian they/them and cis-gendered black woman, to fight crime (racism) and tick every possible diversity box on a DEI census. It just works.

We also make ads. Jeng does the pictures, Mahalia does both.

Currently:
Amazon XCM EU

Previously:
Wieden+Kennedy
BD Network
Brixton Finishing School


✉️ au.peake@gmail.com
🖋️ linkedin.com/in/mahalia-peake/
🖌️ linkedin.com/in/jengau/

Personal portfolios:
Mahalia | Jeng

©2024 AuPeake