Savvy Saver’s Playbook


In light of the cost of living crisis, Amazon wanted to communicate their unique, everyday saving programmes to customers. Our solution was to create a ‘saving’s playbook’ where customers can go to find all of the saving programmes in one place.





Considering Amazon’s position in the public eye, it was important to sound helpful rather than patronising. Success hinged on communicating the programmes with warmth, simplicity, and collaboration.
About:
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Currently:
Amazon XCM EU

Previously:
Wieden+Kennedy
BD Network
Brixton Finishing School


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